Make better decisions: wear a uniform

September 14, 2016

Wearing a uniform to work saves time in the morning, saves money, and can even play a crucial role in preventing the spread of dangerous bacteria. But did you know that uniforms can also help you make better decisions?

Some of the world’s most noted geniuses, like Albert Einstein and Apple’s Steve Jobs, chose to wear the same clothes every day, so that they could focus on more important decisions than their outfit choice throughout the course of the day. Jobs did this so famously that his black turtleneck and jeans became as much part of his personal brand as a chef’s uniform is part of their restaurant’s brand.

Even influential women, who may have a harder time finding staple outfits to wear every day, can use the uniform mentality to avoid “decision fatigue” at the start of each day. Anna Wintour, the Editor-In-Chief of Vogue Magazine and the world’s most recognized fashion authority, has maintained the same hairstyle and bought the same shoes for decades. Even with her rumoured $200k yearly clothing allowance, she chooses to wear the same things over and over again.

Why? Because a person’s routine has powerful psychological effects even beyond freeing up brain space. One study found that people who perform rituals — either religious or personal ones like making a glass of water to have at your bedside every night— report that those rituals alleviate grief during hard times and can even enhance the taste of food.

Donning the same uniform every day can also empower you by impacting others’ decision-making about you. Clothes are the second factor of Dr. Cialdini’s authority principle, where he says that wearing a uniform that indicates your expertise in an industry helps customers to form a quick and positive impression of your helpfulness. This means that you’ll spend less mental energy winning over a customer and have more time providing the expertise that they need!

Sounds like a win-win, doesn’t it? Strengthen your brand and empower your employees by providing them with smart-looking uniforms. Contact Australian Uniform to learn more about our customizable uniform rental programme!