What Does Your Brand Say About You?
July 27, 2015
What part of your business impacts your customer the most at the end of the day? Hint: Can you picture the iconic red-and-white Coca-Cola logo without looking at it first?
Branding is the process of forming a relationship for your consumers with memories and emotions. In the Internet age, we have brands flying at us constantly. Coca-Cola. Virgin Airlines. Woolworths. You can recognize them all immediately because they’ve done a great job of forming their brand’s identity. This goes beyond just a hashtag or a new website, we’re talking consistent efforts divided between web, print, social media collateral, and product labeling. Your brand should be a part of every aspect of your business, and it should always be an honest representation of both your product and your company culture.
At Australian Uniform, we are all about relationships. The very core of our business is about providing excellent customer service in addition to providing the best clean in Australia. So we’ve built our brand on that core tenant and the fun we have providing great services. We even made the “Red Running Man” our logo because we are always running, going above and beyond what our customers expect. After all, a brand is a promise to the customer. With your brand and logo, you’re telling them exactly what they can expect from your products and services, and they definitely expect you to follow through on that. Except for price, the emotions and memories of a brand or product are what most customers rely on when making buying decisions. But like we talked about earlier, consumers are overloaded with branding each day. How do you get yours to stand out? How do you build good emotional connections with your brand in consumer’s minds?
A great place to start is by displaying who you are and what you stand for as a company with a clear image.
Your logo is the image of your brand, whose purpose is to remind consumers what they liked or disliked in their memory of a product. It’s the visual reminder of your brand and promise to the customer. You can think of it as a bookmark in their memory, and displaying that memory proudly on your employee’s uniforms or mats is a great way to remind your customers of the great job you’re doing.
As we pointed out in our blog post, buying vs. renting uniforms, your employees personal appearance helps reinforce your brand to current and potential customers. Creating these deep connections isn’t easy, and takes time and consistency with your imagery, but starting with your employee’s appearance is a great place to start. It’s important to find additional ways for the customer to associate your visual branding with your excellent service, product, customer service or whatever else your business provides. There’s no question, branding is a long-term commitment that has huge payoffs when executed well.
When you open a Coke, you’re opening happiness and sharing everything Coke stands for. When you call Australian Uniform for help with your uniform and mat branding, you’re building a legacy that will stand for hundreds of years. It takes time, but there’s no time like the present to start. Call or contact Australian Uniform online, today.